Time for a Twitter Wall?
Have you ever been responsible for a meeting and a conference, and you’ve thought to yourself – or you’ve been told – that it is time that your meeting incorporates Twitter? Or the young keener in your office has assured you that doing so is actually quite easy – just set up a Twitter wall. […]
Cut Marketing Costs? Mission Possible
Most entrepreneurs have a secret that most larger organizations have sadly forgotten: Cut your costs and you’ll make more money. And in no other area is this more true than in the area of marketing. Why is this? 1) Momentum of the past: If traditional advertising and promotion have always worked, then doing more of […]
Built for it
Why are some things easier to do, and others so hard? Yes, knowledge is important – but this can be improved through training. Yes, attitude is crucial: if you don’t enjoy doing something, there is little intrinsic incentive for doing a great job. And since attitude is infectious, your attitude will impact those around you. […]
Ten Tests: Can Your Website Live Through One More Year?
How long do you keep your car? Some people swap their car every 2-3-4 years, while others keep them for ten, and run them into the ground. There are pros and cons to both strategies, and endless arguments about which is best: older cars have higher maintenance costs, sport some rust, and look dated. But […]
Protecting your Digital Cargo
Every organization owns intellectual property: in fact, this recorded knowledge is often key evidence of expertise, capability, and fit. So if it is that valuable, how do you protect it from being stolen? Before answering that question, it is useful to distinguish between content that you want to be widely distributed and content that is […]
Avoiding costly web development corner cutting (Part II: 15 ways developers cut corners)
Have you ever received proposals from several vendors for the same web project, only to see a significant difference in their fees? While a tightly specified RFP is supposed to guard against this, when it happens, there should be no real surprise. Here’s why: Every respondent will go (or should go through) a detailed costing […]
Avoiding costly web development corner cutting (Part I: Four key reasons developers cut corners)
Have you ever purchased a new house, only to later discover that the contractor cut some corners? And that buck or two savings for the contractor now translates into thousands of dollars of extra cost for you? Unfortunately, many website developers have taken a page from the building trade, and are cutting corners as well. […]