Online Customer Service

The reasons for poor customer service range from poor hiring, ineffective (or invisible) training, poor attitude, and inadequate resourcing. Most customers don’t really care why – they’ll vote with their feet and leave.

15 elements for creating great videos (Part 2)

108 ideaspace - video

Last week’s blog post focused on the top eight factors in creating a great video. This week’s blog post takes it home, with practical advice gleaned from hosting 180 hours of Professionally Speaking TV, being interviewed hundreds of times in media, and filming 100s of short promo videos for clients.

15 elements for creating great videos (Part 1)

When it comes to video, it is better to be late to the game, than be an earlier adopter. The reason why? We are no longer in the age of expensive experimentation: you can learn from the experience of others – and their mistakes.