THOUGHT LEADERSHIP

Blog Posts

When Market Research is inadequate… or ill-advised

April 27, 2016 by 108 Ideaspace

Yes, we do market research. In fact, each year we (108 ideaspace and Bramm Research) have done industry benchmarking and best practices research in the area of Social Media. So it might be surprising to read a post about when – and why – market research should not be done. read more

Social Media Strategy: To Buy or To Rent?

April 20, 2016 by 108 Ideaspace

What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own? read more

Nurture-Marketing: No or “Not Yet”

April 11, 2016 by 108 Ideaspace

Have you ever put in a proposal, or answered an enquiry about your products or services, and then waited patiently for their answer about the next step? While images of pulling petals off a daisy might come to mind (“He loves me, he loves me not”) the words that ultimate come back are either yes we want you, or no we don’t. read more