When Market Research is inadequate… or ill-advised

market research graphic

Yes, we do market research. In fact, each year we (108 ideaspace and Bramm Research) have done industry benchmarking and best practices research in the area of Social Media. So it might be surprising to read a post about when – and why – market research should not be done.

Social Media Strategy: To Buy or To Rent?

What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own?

Nurture-Marketing: No or “Not Yet”

Have you ever put in a proposal, or answered an enquiry about your products or services, and then waited patiently for their answer about the next step? While images of pulling petals off a daisy might come to mind (“He loves me, he loves me not”) the words that ultimate come back are either yes we want you, or no we don’t.