THOUGHT LEADERSHIP

Blog Posts

The New Social Journalism

May 26, 2016 by 108 Ideaspace

In the 1930s, there were two primary news sources: radio and the newspaper. They sent their correspondents around the world to gather news. These journalists would see and hear, verify and corroborate, investigate, and then expertly and objectively file their reports. The reader (or listener) would know that an editor provided oversight, and the publication (or radio station) stood behind the report.
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Social Relevance: Amplifying Your Message

May 19, 2016 by 108 Ideaspace

No one cares about you – they care about how you can solve their problems. Write for your readers.

These two expressions epitomize the most important marketing (and social media) concept: relevance. How often have you seen a post, picture, tweet, or comment that adds zero value? Or where the signal-to-noise ratio is, well, noisy? read more

Doing What You’re “Built” For

May 12, 2016 by 108 Ideaspace

Why are some things easier to do, and others so hard? Yes, knowledge is important – but this can be improved through training. Yes, attitude is crucial: if you don’t enjoy doing something, there is little intrinsic incentive for doing a great job. And since attitude is infectious, your attitude will impact those around you. But putting knowledge and attitude aside, is there another factor that determines performance?
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How to Compete with Free

May 5, 2016 by 108 Ideaspace

Are you involved in your professional association? Or do you run one – either as a director, staff, or volunteer?

If so, you’re probably concerned with one aspect of Social Media: How do you compete with free? (Or perhaps, you’re concerned with a more existential question: Does social media make associations irrelevant?)
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