Blog Posts

Protecting Your Digital Cargo

June 30, 2016 by 108 Ideaspace

Every organization owns intellectual property: in fact, this recorded knowledge is often key evidence of expertise, capability, and fit. So if it is that valuable, how do you protect it from being stolen? Before answering that question, it is useful to distinguish between content that you want to be widely distributed, and content that is […] read more

Zoom Lens

June 21, 2016 by 108 Ideaspace

How do you solve problems? One way to do so is to use a zoom lens. If you’re like most people, at one time or another you’ve played around with a zoom lens. When you zoom out as much as you can, you see just about everything: you have an overview. Zoom in a bit, […] read more

Big Data and Lead Scores

June 9, 2016 by 108 Ideaspace

Often times, the greatest insights happen at the intersection of two areas, and this is certainly true of the intersection between marketing and business development. Typically, what lives here are leads. read more

Tools of the Trade

June 2, 2016 by 108 Ideaspace

If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant. Your long term career is in jeopardy, and your short term prospects are also questionable. read more