Marketing Automation: Nine Key Sequences

During the early years of the internet, building “the list” was a best practice for email marketing. Companies sent sales offers and buzz-worthy content to their contacts and a certain number of recipients would convert. Funds were transferred automatically into these companies accounts, as the list was monetized. Today, however, there are a number of reasons why this strategy is […]

Mobile App or a Mobile site: Pros and cons

With the majority of users accessing and searching content via their mobile devices and tablets, there are now two key questions that organizations are asking: “Do we or do we not need a mobile App?” And, “If we have a mobile (eg responsive) website, do we actually need a mobile app as well?” Today we will discuss the […]