THOUGHT LEADERSHIP

Blog Posts

Marketing Automation: Nine Key Sequences

September 30, 2016 by 108 Ideaspace

During the early years of the internet, building “the list” was a best practice for email marketing. Companies sent sales offers and buzz-worthy content to their contacts and a certain number of recipients would convert. Funds were transferred automatically into these companies accounts, as the list was monetized. Today, however, there are a number of reasons why this strategy is […] read more

Mobile App or a Mobile site: Pros and cons

September 20, 2016 by 108 Ideaspace

With the majority of users accessing and searching content via their mobile devices and tablets, there are now two key questions that organizations are asking: “Do we or do we not need a mobile App?” And, “If we have a mobile (eg responsive) website, do we actually need a mobile app as well?” Today we will discuss the […] read more