THOUGHT LEADERSHIP

Blog Posts

Building an internal brand: the Intranet Maturity Model

October 26, 2016 by 108 Ideaspace

Marketers look to advertising campaigns, the web, a logo, and earned media to build their brands.  But these are all external: how might you do it within the organization? One of the most important systems within an organization is the intranet.  While the external website is usually driven by marketing, the intranet is usually driven by the […] read more

Loyalty and Referrals: Looking beyond the Relationship Chain

October 11, 2016 by 108 Ideaspace

Relationships are integral to all aspects of our life, both personal and professional.  Organizations cannot market a product or service without establishing a relationship founded on trust, transparency and credibility. The Relationship Curve model describes how relationships improve over time: the target (prospective client, prospective member, prospective employee, etc) moves through the stages of awareness, preference, trial, and […] read more