THOUGHT LEADERSHIP

Blog Posts

Brand Velocity and Momentum Marketing

November 30, 2016 by 108 Ideaspace

What defines a successful marketing campaign?  Beyond the obvious (ROI), it is the momentum that each campaign can build. Consider that a single marketing campaign is little different from driving a car up a hill. The largest SUV or the fastest luxury sports car have the same battle: gravity – let off the gas, and they will both eventually slow down, […] read more

Marketing Methodology, Standardization, Effectiveness and Efficiency

November 16, 2016 by 108 Ideaspace

Have you ever wondered how KPMG, Baker & McKenzie, or any global advisory firm provides the same quality of work, no matter the jurisdiction? Or how, Subway, Starbucks or any global retailer guarantees both consistent service and consistent food quality? Behind every successful advisory engagement and delicious sandwich or beverage is one thing: methodology. Methodology […] read more

Driving Sales from Social Strategy

November 2, 2016 by 108 Ideaspace

Yes, social media improves client or member engagement,  and brand awareness, but wouldn’t it be nice if Social Media could actually grow revenue as well? Here are four ways that Social Media can be used to sell services. Create a business Profile: While some people think of their own profiles as “personal” or “private” they are not. To ensure that prospective clients […] read more