THOUGHT LEADERSHIP

Blog Posts

Digital Influence: Are you a Thought Leader, Really?

December 29, 2016 by 108 Ideaspace

We hear the term “influencer” in daily conversation – but who exactly does it refer to? And how does one gain the status of being considered one? Influencers are incredibly powerful for two main reasons: 1) they can dramatically increase the reach of your brand, and 2) they can introduce you to new clients through their […] read more

Building a Great Website: 11 Tests before Go-Live

December 15, 2016 by 108 Ideaspace

Testing is central to the process of website creation, but many marketers rarely examine this critically important step. When done properly, testing is time-consuming. Thus, when the schedule (or budgets) are tight, unfortunately, testing is the first thing to go. And when this happens, errors creep in that can destroy user trust, and damage long-earned brand equity. All […] read more

Sales, Marketing, and the Relationship Curve

December 1, 2016 by 108 Ideaspace

Have you ever felt that you were being “sold” to? Perhaps from a slightly-too-pushy salesperson or an over-the-top marketing campaign?  If so, you are not alone. This reaction occurs because the marketing is aimed at answering the wrong question, or because the marketing activities do not take your emotional needs into account. The question then, is why – […] read more