Digital Influence: Are you a Thought Leader, Really?
We hear the term “influencer” in daily conversation – but who exactly does it refer to? And how does one gain the status of being considered one? Influencers are incredibly powerful for two main reasons: 1) they can dramatically increase the reach of your brand, and 2) they can introduce you to new clients through their […]
Building a Great Website: 11 Tests before Go-Live
Testing is central to the process of website creation, but many marketers rarely examine this critically important step. When done properly, testing is time-consuming. Thus, when the schedule (or budgets) are tight, unfortunately, testing is the first thing to go. And when this happens, errors creep in that can destroy user trust, and damage long-earned brand equity. All […]
Sales, Marketing, and the Relationship Curve
Have you ever felt that you were being “sold” to? Perhaps from a slightly-too-pushy salesperson or an over-the-top marketing campaign? If so, you are not alone. This reaction occurs because the marketing is aimed at answering the wrong question, or because the marketing activities do not take your emotional needs into account. The question then, is why – […]