Seven Disruptive Business Models
Do you see your website, CRM, social media, and other digital initiatives as a way to improve service levels, market your organization, or be a central part of your thought leadership strategy? While important, at best these are tactical approaches: too often the bigger opportunity of digital transformation is ignored. This isn’t surprising, as digital initiatives are often driven from […]
Branding and Web Security
What determines the confidence in your brand? Yes, the visual identity and what people see. And yes, the experience and interaction people have, both online and in the real world. And yes, the social media (and traditional media) buzz – both positive and negative. But there is another factor, hidden from most marketers, that can […]
Re-looking at the rush to digital
Does the trend to digital mean that traditional communications are effectively… dead? That all of your traditional communication tools (newsletters, magazines, brochures, booklets, etc) are destined for the trash heap? One only needs to look at the sorry plight of the newspaper business to see that the future doesn’t look rosy. The world has changed. Or have we […]
Websites: strategic assets or the newest commodity?
There is an old “joke” in the web development world that is both funny and sad: What is the difference between a $20,000 website, a $200,000 website, and a $2 million one? Answer: The gullibility of the client. In 24 years of building websites, we have yet to meet a gullible client, which is why […]
Bloated Websites: Transparency vs. Accessibility
How often are you frustrated by websites that have so many pages, it is impossible to actually find anything? Unfortunately, this is all to common of a complaint. Websites are often used as corporate dumping grounds for every bit of information from every new initiative, often spanning backwards into the decades. And every time the website is […]
So, what is “Digital Transformation”? 12 trends that are shaping the future
In the field of Marketing, every few years there is a term that gains a lot of popularity. A few years ago everyone was talking about Social Media. And now, everyone is talking about Digital Transformation. Here are a few definitions of Digital Transformation that we often hear from our clients or our client say […]
GDPR and you: Part 3
In our first two blog posts about GDPR, we covered what GDPR is, why it is important, and what some of the tactics are that you can use to ensure compliance, especially if you have a website and use Marketing Automation/Email Marketing Systems. In this post, we give you some guidelines around the updates to […]
GDPR and you: Part 2
In our first post on GDPR, we covered what GDPR is and why you should not ignore it even if you don’t do business with EU citizens. In this post, we will make some tactical recommendations to ensure compliance. If you are new to GDPR, please refer to Part One. Recommendations for Email Marketing/Marketing Automation systems: […]
GDPR and you: Part 1
The GDPR (General Data Protection Regulation) rules go into effect on May-25th. Do you know whether GDP applies to you or not? GDPR is all about how businesses worldwide collect, store, and monitor data of all types. Over the last number of years there has been an influx of technologies (Websites, CRMs, Email Marketing, Marketing […]
Eight email marketing letters
Do you use email every day for marketing and outreach? Not every email is the same – there are a number of different types, each with a different goal. How many have you used? Great marketers know that using the right stimulus at the right time will yield the desired results. Using marketing emails inappropriately will only annoy the recipient – […]