THOUGHT LEADERSHIP

Blog Posts

A Different Market Research

April 25, 2018 by 108 ideaspace

You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience? Beyond the basic demographics, perhaps not as well as you might think. Do you capture the answers to these questions? If asked to describe your organization to a third party, do you know what […] read more

A Motivating Web Call to Action

April 18, 2018 by 108 Ideaspace

Have you ever been in a situation where someone has used a word that seemed wrong?  Or maybe out-of-place, suboptimal, or or ill-considered?  Each of these means something slightly different, and each tugs a slightly different emotional chord.  The words we choose have a direct impact on the recipient’s state of mind, and their motivation […] read more

Generating ROI: The Other 95%

April 7, 2018 by 108 Ideaspace

How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment. A marketing campaign costs $1000, and reaches out to 1000 prospects. Five per cent of these respond, generating $1000 profit, for an ROI of zero: (1000-1000)/1000.  If the profit is […] read more