24 Branded Content Suggestions

Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal – often brand-building, competitive differentiation, or sales.

8 Video Strategies That Work

If you are reading this post, you very well may be in the minority. Some people just don’t enjoy reading. Others have difficulty without their reading glasses. And still others have challenges reading the English language. That YouTube is reportedly the world’s second most used search engine is evidence of this. As is the continuing popularity of TV, whether broadcast, cable, or via Netflix.

3 Times to Avoid Social Media

Social Media is here.  It’s everywhere.  In fact, the absence of it sends a signal that the sponsoring organization is completely disconnected, un-hip, and behind the times. Unfortunately, this zeal to include Social Media is often taken to the extreme.  There are numerous cases where “doing” Social Media makes no sense at all.  Three examples: […]

Money Now, Money Later, or Money Never

Where do you spend your organization’s budget?  Should it be on communications, or on training?  Should it be on infrastructure, or on people?  Inside the organization, or to partners? While these may all be good questions, there is merit on reframing it – especially when it comes to questions around growth. Money Now:  These are […]