THOUGHT LEADERSHIP

Blog Posts

Made in Canada: Celebrating Canada Day 2015

June 30, 2015 by 108 Ideaspace

As Canadians, we’re known internationally for our passion for hockey, our fierce love of the cottage and our friendly disposition (there are a ton of non-Canadians who travel with a Canadian flag affixed to their backpacks for just this reason!). But, that’s not all there is to us! So, in honour of Canada Day, we thought we’d dig a little deeper and highlight some of the great Canadian-made apps on the market. read more

24 Branded Content Suggestions

June 30, 2015 by Randall Craig

Branded content can be loosely defined as content produced by an organization with two discrete (and overlapping) goals: to engage the ultimate content consumer, and to drive an organizational goal – often brand-building, competitive differentiation, or sales. read more

8 Video Strategies That Work

June 23, 2015 by Randall Craig

If you are reading this post, you very well may be in the minority. Some people just don’t enjoy reading. Others have difficulty without their reading glasses. And still others have challenges reading the English language. That YouTube is reportedly the world’s second most used search engine is evidence of this. As is the continuing popularity of TV, whether broadcast, cable, or via Netflix. read more

3 Times to Avoid Social Media

June 16, 2015 by Randall Craig

Social Media is here.  It’s everywhere.  In fact, the absence of it sends a signal that the sponsoring organization is completely disconnected, un-hip, and behind the times. Unfortunately, this zeal to include Social Media is often taken to the extreme.  There are numerous cases where “doing” Social Media makes no sense at all.  Three examples: […] read more

Money Now, Money Later, or Money Never

June 9, 2015 by Randall Craig

Where do you spend your organization’s budget?  Should it be on communications, or on training?  Should it be on infrastructure, or on people?  Inside the organization, or to partners?  While these may all be good questions, there is merit on reframing it – especially when it comes to questions around growth. Money Now:  These are […] read more

Cultivating Credibility: Trust Takes Time

June 2, 2015 by Randall Craig

How long does it take to make a sale? And is it faster using traditional marketing and sales techniques, or Social Media-based ones? read more