Blog Posts

Writing for Results: 3 Blog Archetypes

July 28, 2015 by Randall Craig

Have you noticed that each magazine, newspaper, and TV news show has its own style? They do so because style builds brand equity with their target audience. But look underneath the glitz of style, these pros have structured each story almost exactly the same. They understand the power of the archetype. read more

Offline Networking — Switching to ‘Airplane Mode’

July 21, 2015 by Randall Craig

After arriving at a networking event and noticing a few people you know – and hundreds that you don’t – what is your first inclination? read more

Stimulating Social (Media) Productivity

July 14, 2015 by Randall Craig

Are you one of “those” people who has thoroughly adopted Social Media, but has a nagging feeling that you just aren’t that productive with it? Or are you tapped out, and have no interest in adding extra time to your day with low-value Social Media activities? In either case, you’re not alone. read more

Assessing the Social Media Conversation

July 7, 2015 by Randall Craig

Have you ever put your social media influence to the test? Or said another way, do others find you half as interesting as you do yourself? If you’re not sure, here are seven ideas that might spur some different thinking. read more