Writing for Results: 3 Blog Archetypes

108 ideaspace - customer service online

Have you noticed that each magazine, newspaper, and TV news show has its own style? They do so because style builds brand equity with their target audience. But look underneath the glitz of style, these pros have structured each story almost exactly the same. They understand the power of the archetype.

Stimulating Social (Media) Productivity

Social media productivity

Are you one of “those” people who has thoroughly adopted Social Media, but has a nagging feeling that you just aren’t that productive with it? Or are you tapped out, and have no interest in adding extra time to your day with low-value Social Media activities? In either case, you’re not alone.

Assessing the Social Media Conversation

social media expertise

Have you ever put your social media influence to the test? Or said another way, do others find you half as interesting as you do yourself? If you’re not sure, here are seven ideas that might spur some different thinking.