Becoming an Efficient Thought Leader

One of the more popular thought leadership “strategies” is to create relevant, provoking, leading-edge content.  Not only does this provide evidence of the thought leader’s special knowledge, but it also helps attract new followers, through sharing (social and real-world), and through discovery (Google, conference speeches, and publicity.) The most successful thought leaders recognize that this […]

Blogging: 17 Ways to Increase Engagement

Receiving engagement on a blog post is crucial for its success, but it’s not always easy to generate meaningful conversation and receive likes, comments, and shares. Here are 17 effective ways to drive more users to your blog and increase their engagement: 1. Write great content: High-quality, insightful posts are key to attracting and retaining […]

Three Fundamental Factors that Generate Engagement

the importance of balancing social media engagement strategies with the power of internal and external networks

Organizations tend to invest heavily in tasks known to provide a high return on investment. In the same light, many organizations spend resources to foster engagement on social networks, frequently posting content that is relevant and valuable. They monitor their analytics to measure the effectiveness of their strategy.  The logic behind such social media plans is […]

Two Challenges Marketers Face

Today, the marketing landscape has undergone a significant change, with digital channels overtaking traditional marketing methods. The rise of technology, including the internet, websites, and social networks, has revolutionized how businesses engage with their audiences. These digital platforms thrive on their social nature, offering unparalleled opportunities for interaction and engagement. In the space of digital […]

Governance and Digital Transformation

Digital encompasses the broad range of technologies from the web, to mobile, to marketing automation and CRM, to social media, and more.  It encompasses internal collaboration, external marketing, and client service.  It consumes a large and growing investment in technology, and plays a core role in marketing. And, digital also informs, engages, transacts, and transforms […]

How Secure is your Website?

Website security is central to the profile of each brand.  If a hacker gets into the website or prevents access to it, your brand is tugged into a very difficult place: trust suffers.  Even worse, if data is copied or stolen, your reputation is definitely in crisis.  You appear either incompetent, careless, or uncaring.  Though […]

Fostering Relationships with your Stakeholders

To achieve a particular objective, organizations will often invest in a focused campaign. One that has a beginning, middle, and end.  Its results can be measured and when the results come back, it will either be a success, or it will not.  Sadly, the question of could the campaign have done better rarely get asked.  Even more […]

Million-choice World

The world is “shrinking” as a result of technology and the powerful connections and immediate interactions it permits us to carry out. With the world more interconnected, we are more aware of other cultures, practices, successes and failures. We know what is available to us and can create demand to have foreign products imported for our […]

Social Media: Mitigate Unwanted Risk

No one wants to have a social media crisis on their hands. Does your organization have a policy or plan in place to manage your social media sites and activities, and mitigate unwanted risk?  Through taking the proper steps to manage social media; training, a strict policy or changes of the internal process, many risks […]

Amplify your Brand with “Brand Transfer”

As the market is increasingly saturated with innovative ideas and products, how do organizations maintain a competitive edge and stay afloat?  In addition to traditional and digital advertisements or social media mentions, is there another mechanism to build your organization’s brand? One that yields powerful positioning advantages, increasing your brand reach and awareness, while costing significantly less than […]