fbpx

Methodologies

We have served over 100 clients, across a variety of industries and sectors. Each engagement has used our methodologies to deliver significant value and organizational impact. Areas of focus have included strategic planning, marketing and communications/social media, web technology, supply chain, and human resources.

 

STRATA

Most organizations have a clear strategy, but translating this into a specific action plan for each target audience is often forgotten. STRATA matches audience, message to specific tactics – it helps land the strategy airplane.
Strategic Target Analysis (STRATA) is a facilitated methodology that typically is used for marketing, web, social media, or customer-service-oriented engagements.

Design Discovery

An organization only has one chance to make a great first impression, and the visual identity, logo, and website are usually how this happens. 108 ideaspace Design Discovery walks your team through a process that translates your real world brand into a relevant, stand-out identity.

NAME

The name of a product, company, division, or process is critical to its success, as the name represents the underlying brand. 108 ideaspace NAME is a structured brainstorming process that efficiently creates this name.

IDENTIFY

Usability testing for applications and web sites can mean the difference between commercial success and failure, yet most testing results never get properly documented, let alone addressed. 108 ideaspace IDENTIFY is used at the 60-80% completion stage. it identifies and captures real-world issues at a time when something might be done about it. IDENTIFY categorizes these issues, (errors, training, next version, data, etc), and then assigns them to a specific individual for action. IDENTIFY can be implemented using mostly internal resources.

MAP

Marketing Automation Process (MAP) configures existing sales and marketing processes to occur automatically while capturing leads, tagging and scoring prospects, tracking opportunities, and generating campaigns. MAP builds a customized marketing and sales lifecycle that also provides an opportunity to improve existing processes and fill gaps. MAP is most often used to support CRM implementation.

CHAIN

108 ideaspace CHAIN is a two-stage review and analysis approach for existing supply chain processes and systems. The first stage is an assessment of the existing logistics, inventory, and procurement apparatus, including the creation of a plan to drive significant cost savings. The second stage is implementation and change management. Often CHAIN is used after an acquisition or significant corporate change.

Integrated Marketing Planning Workshop

Most organizations don’t effectively integrate web and email-related marketing capabilities into their planning cycles. When there is an online component, it is often a tack-on campaign driven by external agencies. This in-house workshop empowers strong traditional marketers to develop integrated marketing plans internally. Deliverable for the workshop is a framework for (and the beginning of) an integrated marketing plan.

Blueprint

108 ideaspace Blueprint is a planning methodology that is used to translate a corporate strategic initiative into a specific tactical plan – and gain management buy-in during the process.

Project Risk Assessment

108 ideaspace Project Risk Evaluation Process (PREP) is a Project Review and risk management framework that is used to measure and evaluate project risk, using variables from that particular project to guide the analysis itself. PREP objectively reports the status to project sponsors, while identifying risks and risk mitigation tactics to project managers.

Social Media Policy Check

Social media has a dark side that can put the organization at serious risk of identity theft, brand hijacking, lost productivity, and more. This framework is an assessment and set of recommendations for Social Media policies and guidelines.