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Our Approach to Branding and Design

Branding and design are pivotal points in any organization’s online and offline efforts. We know that branding is more than a logo – it’s representative of the company as a whole – its culture and values. And design is what creates an emotional connection to the brand. Building a brand development strategy is fundamental for growth and consistency. And involving web designers that can see past trends and recognize the scope of a brand upfront can be a valuable asset.
Our branding and design approach is a collaborative effort with our clients. By including the client in every step of the creative process, we not only practice transparency, but also end up with exactly what the client wants and needs.
Our design process uses two of our most popular methodologies: Design Discovery and STRATA. Taking our clients on a Design Discovery allows us to more deeply understand brand identity connections. 108 ideaspace walks through a process with you that translates your real world brand into a relevant, stand-out web identity. STRATA works to match audience with message. It’s a facilitated methodology that defines specific marketing tactical priorities, on and off the web. By using these two methodologies it allows us to learn our client’s language and work together to create design that resonates with both internal and external stakeholders.
These selected projects may give you a sense of how we bridge Design and Branding at 108 ideaspace:

If you have a design project that you’d like our input on, contact us – we’d love to talk to you.