Marketing automation for non-profits and associations
Marketing automation uses automation technology to help you communicate with members and complete mundane tasks automatically.
Mailing lists and email blasts are the least effective way to communicate with your members! With marketing automation, you’ll be able to laser-focus your messaging for better ROI, more signups, more engagement, and better service to your members.
Are your emails going in the trash?
If you’re sending emails blasts to everyone on your list every time you have an update, they probably are.
Just as you wouldn’t have the same conversation with your grandma as you would with your best friend, marketing automation allows you to send specialized content to each distinct group on your list. When you tailor your message to a specific audience, you’ll see your open and clickthrough rates soar. People don’t like to be “talked at,” they want to be “talked to!”
Automate tedious tasks
Getting confirmations. Delivering event tickets. Taking payments for dues. All of these things eat up your staff’s time – but they don’t have to! With marketing automation, your organization can set all these tasks up to be completed automatically, without wasting a minute of your staff’s time.
But where do I get all the emails?
We’ve got you covered. Our experienced team of copywriters and designers will create conversion-centric emails to help you meet all of your organization’s goals. Using psychological marketing tactics in both wording and design, we’ll help you move your members to action year after year.
Marketing automation softwares we work with include:
- Salesforce Pardot
- Active Campaign
- Constant Contact
Ready to tap into the power of marketing automation for your organization?
Call us today at 1.888.802.1147 x 102. We’d love to help bring your organization into the 21st century with marketing automation.