Social Media without wasting your time or losing your identity (May 14, 2015)

The age of Social Media experimentation is over, and this resource-gobbling activity needs to pull its own weight.  So how do you  really engage members and other stakeholders – without wasting your time?  How can you generate “content” that demonstrates value, particularly when the competition is “free”?  Most importantly, how can you protect against identity theft, brand hijacking and other risks?  (And how do you measure results?)
Note: this is a no cost event.