Infographic: Social Media ROI

The Relationship Curve defines how people (and organizations) make decisions. It states that prospective clients go through several stages: Awareness, Preference, Trial, and Commitment.
Marketing planning is all about moving prospects up the relationship curve. (Think about it:  it’s always easier to sell to your friends.) We’ve based our latest infographic, Social Media ROI, on this concept.
Taking you through the Different states of Awareness, Preference, Trial, and Commitment, this infographic states specific things you can do (and should pay attention to) in social media through each stage.
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