From Enquiring to Engaged – an integrated online strategy

Web, Social Media, and CRM are great tools, but building engagement – and growth – requires all three. In this webinar, Randall Craig puts it all together and provides practical tips on how to change community to commitment.

• The Relationship Curve and marketing strategy
• Using CRM to improve Social Media ROI – and drive sales
• 4P vs viral marketing: is the “old” marketing still effective?
• Strategic errors in web site strategy