Not Just Marketing

Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who “own” social media within an organization. This isn’t surprising, but it is unfortunate.

Social Attention Span

How long is your attention span? How long is the attention span of your clients, colleagues, or kids? The conventional wisdom is that it is very short – 30 seconds – the length of a typical TV commercial.

Avoiding the Spam Trap: for Users and Organizations

In my last post, 10 Tips to Protect your Privacy on the Web, I reminded users about various online risks and provided tips to help bring awareness to this issue.

Social Media Week Toronto 2013: Events at 108 ideaspace

We will be hosting two events for Social Media Week Toronto on Wednesday, September 25, 2013. We’re proud to be chosen as a venue.

Three Marketing Models

Model One: One of the most powerful real-world networking techniques is called “give-to-get”. You meet someone, find out what they’re interested in, and then find a way to give it to them. If you do this periodically, eventually they will return the favour.

Tech note: SEO – DIY (Search Engine Optimization – Do It Yourself

There is no shortage of call centers working hard to sell SEO (Search Engine Optimization) services. Some of them are small fly-by-night operators, while others work at the venerable Yellow Pages.

Social Media Crash Landing

Remember Y2K? There were no major computer crashes, but there was, just a few months later, a technology crash of a different sort when many Dot Com’s lost most of their market value. The market learned painfully that eyeballs didn’t pay the rent – revenue did.

Gutless and Spineless …

…and afraid of the marketplace of ideas. These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that.

Does Free Always Mean Free?

Beyond the embarrassing photos, new found friends, professional connections, and social gaming, there lurks a conflict – and conflict of interest – that most people know nothing about.

Graphic Design: 5 Tips for a Successful Project

Your company’s brand is one of your most valuable assets. When developing a new campaign, refreshing your visual identity or simply creating a new brochure,