Our Thinking

Social Media Week Toronto 2013: Events at 108 ideaspace

We will be hosting two events for Social Media Week Toronto on Wednesday, September 25, 2013. We’re proud to be chosen as a venue and are looking forward to producing two insightful sessions.
This year we will host the following sessions:

1.) Sept. 25, 8am to 9:30am:  Early Morning Learning Lounge: Chalkboards to Smartboards – Social Media in Schools

Social Media is not just for business and brands: parents, students, and educators are a huge part of the social media market. A recent survey revealed that 96% of students who reported using social networking, three in five (56%) use them to talk about education-related topics. Social media is impacting the education system and it is changing the way students learn, interact, and communicate with the real world. Is the education system ready for changes that social media has placed on how staff, students, and parents communicate or connect with the community? What is the impact on administrators, teachers, parents, and the community?

During this roundtable panel, guests will have an opportunity to interact with some of Ontario’s most influential communicators in the education sector.  This session will benefit those interested in the use of Social Media in education and the not-for-profit sector. It does not require a sophisticated knowledge of Social Media but does require some knowledge of marketing and communications strategy.

Moderator: @RandallCraig, President of 108 ideaspace, and author of seven books in the area. Randall has developed the strategy and online presence for many large school boards, since 1996.
Panelist: @brian_woodland is Director of Communications and Community Relations for the Peel District School Board, with over 20 years in educational communications.
Panelist: Bruce Campbell is General Manager, Communications & Community Relations at Dufferin-Peel Catholic District School Board
Panelist: Peggy Sweeney is the Senior Communications Consultant for the Ontario Principals’ Council.

Register Here.  (There is no cost to register)

2.) Sept. 25 from 4:30 to 6pm:  Building Community and Managing Social Media Risk for Associations

Associations and Not-for-Profit organizations need to take a different approach to social media than traditional businesses. This session is designed to expose leaders to practical social media strategies that can help them build their online community and engage with the audience. During this roundtable discussion, guests will have an opportunity to interact with leaders from Canadian Associations and Not-for-Profit organizations. The event will focus on strategy, and will not require deep technical expertise.

Moderator: Ashish Malik (@AshishMalik01), Partner, Client Services at 108 ideaspace inc., is a Certified Consultant. Ashish helps clients automate their sales and marketing as well as grow their business by implementing Client Relationship Management (CRM) systems.
Panelist: Ronda Parkes (@RondaParkes), Director of Marketing and Communications at Canadian Chiropractic Association.
Panelist: Gerald Bramm (@gbramm) has operated Bramm Research for the past 20 years. Gerald specializes in conducting marketing research for consumer and business-to-business clients.
Panelist: Jenny Faucher (@MMItweets), President and Founder of Managing Matters,  provides full-service association management and event management to clients in Canada, the US and across the globe.

Guests who may benefit from this event include executives and directors of Associations and Not-for-Profit organizations.

Register here.  (There is no cost to register)

Hope to see you there!