Blog Posts

Stealing Ideas and Social Media

December 29, 2014 by Randall Craig

In grade one, we were told no cheating. In grade six or seven, we learned about plagiarism. By high school, we learned about citations, attribution, and the importance of quoting the source. In today’s world of social media, have these rules changed?  Sadly, there seems to be a range of experience and practices for content […] read more

Real World or Digital

December 23, 2014 by Randall Craig

Despite the near ubiquity of Social Media, you can’t say hello to your Starbucks barista there.  You can’t see your team’s body language during a meeting.  You can’t celebrate with friends and family in real-time.  Everything seems to be in 2D – at best a reflection of what is happening in the real world. Interestingly, […] read more

Website refresh needed – or not?

December 22, 2014 by Randall Craig

Over the last two decades, there have been significant changes in how web marketing plays into an organization’s overall strategy, and how it plays out to key audiences. There have also been significant changes in how websites are developed.  We thought it might be interesting to replay three key articles that provide a unique insight […] read more

12 Days of Content

December 19, 2014 by Randall Craig

This holiday season, we’ve been counting down to 2015 with ’12 Days of Content’.  In case you haven’t been following our #12Days hashtag, here’s a look back at some of the great holiday content we’ve found to celebrate the festive season: 1. 25 festive life hacks for a stress-free holiday Stressed is just desserts backwards. Mashable offers 25 ways […] read more

LinkedIn Groups: to join or not?

December 18, 2014 by Randall Craig

“You have been invited to be part of the LinkedIn group ABCDE.”  With millions of groups available and more created every day, it is tempting to join – but should you? There is nothing wrong with a gut decision to click the join button, but there is also nothing wrong with thinking a bit more […] read more

Objectivity or the Information Bubble

December 5, 2014 by Randall Craig

In the 1930s, there were two primary news sources:  radio and the newspaper.  They sent their correspondents around the world to gather news.  These journalists would see and hear, verify and corroborate, investigate, and then expertly and objectively file their reports. The reader (or listener) would know that an editor provided oversight, and the publication […] read more

Social Capability

December 5, 2014 by Randall Craig

With so much focus on Social ROI and social performance, an important issue is often forgotten: social capability. This concept refers to an organization’s ability to take advantage of the promise of social media. Too often, the limiting factor for social performance is not what is being done, but rather what cannot be done. Removing […] read more

Does it (Google) Translate?

December 5, 2014 by Randall Craig

If you are reading this, the chances are very high that you understand English. But what if you didn’t? What if your target audience didn’t? Or what if your target audience did understand, but felt more comfortable in their own mother tongue? The obvious solution: translate your content. The not-so-obvious question is how. There are […] read more

Profitable non-profits

December 4, 2014 by Randall Craig

I recently met with a newly minted senior executive, who got to where he is because of his business acumen, aggressive drive, and great relationship skills. But now that he is in a position of real responsibility, is he missing a critical ingredient for success? Consider: he has no board experience. And his network has […] read more