Our Thinking
Websites: strategic assets or the newest commodity?
There is an old “joke” in the web development world that is both funny and sad: What is the difference between a $20,000 website, a
Our Thinking
Bloated Websites: Transparency vs. Accessibility
How often are you frustrated by websites that have so many pages, it is impossible to actually find anything? Unfortunately, this is all to common
Our Thinking
So, what is “Digital Transformation”? 12 trends that are shaping the future
In the field of Marketing, every few years there is a term that gains a lot of popularity. A few years ago everyone was talking
Cyber Security
GDPR and you: Part 3
In our first two blog posts about GDPR, we covered what GDPR is, why it is important, and what some of the tactics are that
Cyber Security
GDPR and you: Part 2
In our first post on GDPR, we covered what GDPR is and why you should not ignore it even if you don’t do business with EU
Cyber Security
GDPR and you: Part 1
The GDPR (General Data Protection Regulation) rules go into effect on May-25th. Do you know whether GDP applies to you or not? GDPR is all
Marketing Automation
Eight email marketing letters
Do you use email every day for marketing and outreach? Not every email is the same – there are a number of different types, each with a different
Our Thinking
A Different Market Research
You invest in events, send out emails, educate, and send invoices. But how well do you really know your target audience? Beyond the basic demographics,
Our Thinking
A Motivating Web Call to Action
Have you ever been in a situation where someone has used a word that seemed wrong? Or maybe out-of-place, suboptimal, or or ill-considered? Each of
Marketing Automation
Generating ROI: The Other 95%
How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment.
