Copywriting
Blogging: A 108 Blog Carnival
The 108 Blog Carnival is a round-up of blog articles on a particular topic. It allows us to share varying
Our Thinking
Improving First Impressions – Online
How would you judge an organization? One way would be to look at their website: How old is the content?
Our Thinking
Content Marketing and the Marketing Hierarchy of Trust
“I am great! Really. Truly great! Really!” How many people (or organizations) have marketing strategies that boil down to self-serving
Our Thinking
Social Choice: Ignore, Listen, Join, or Host
Think back to when you last bought a book – did you check the reviews on Amazon? When you last
Our Thinking
Generation Gap
Look around: who are the Social Media go-to people in your office? Look around again, and identify the people with
Our Thinking
Crisis Communicator
When someone sends a nastygram directly to you via email, it’s easy to deal with them directly: there’s just one
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