In a recent interview with The LexBlog Network (LXBN TV), Randall Craig, president of 108 ideaspace, explains that the focus on social media should be about creating real relationships. If you missed the interview, feel free to watch it here.
ROI is the name of the game nowadays in legal marketing—and it seems social media, which still garners a fair deal of skepticism, is looked at in this regard as much as any marketing tool. In speaking with LXBN TV at the 2014 Legal Marketing Association Annual Conference, Randall Craig of 108 ideaspace explains that the focus of social media should be on creating real relationships.
For more video interviews, visit http://www.lxbn.com/lma