Our Thinking
Gutless and Spineless …
…and afraid of the marketplace of ideas. These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that.
Our Thinking
Does Free Always Mean Free?
Beyond the embarrassing photos, new found friends, professional connections, and social gaming, there lurks a conflict – and conflict of interest – that most people know nothing about.
Web design/development
Graphic Design: 5 Tips for a Successful Project
Your company’s brand is one of your most valuable assets. When developing a new campaign, refreshing your visual identity or simply creating a new brochure,
Our Thinking
10 Tips to Protect your Privacy on the Web
Have you heard of the term Digital Footprint? Anything you share or post on the web becomes a part of your digital footprint. Not only this, but information posted about you on the web also contributes to the trail of data that is left behind in the digital environment.
Web design/development
Responsive Design: Developing for a Mobile and Tablet World
How is your website doing… on iPhones, Tablets, and all of the other “new” formats? Do you enjoy pinching, zooming, and using a microscope in order to see the site?
Our Thinking
When Users Defect
Have you labored over your blog, Facebook, LinkedIn, or Twitter for years, only to suddenly find a huge drop in your traffic? As managers begin to probe the Return on Social Media Investment, an unexpected reversal is frustrating – and can […]
Our Thinking
Membership Sites: Sales and Marketing by Teaching
What is the biggest growth constraint for professional service firms? Most of them sell their services by the hour. This means there are two ways to grow the business: first, sell more billable hours and second, increase billing rates.
Engagement
17 Ways to Great Social Engagement
Have you ever been disappointed with the engagement level of your blog? Have you decided that this year something “better happen”, to make it all worthwhile? If so, you’re not alone.
Our Thinking
Scenario Planning: Social Response Strategy
What do you do when you are disappointed with a product or service that you have purchased? Most people turn to the web: a quick check on Google […]
Our Thinking
Red Heels and Branding … Find the Right Fit
I can’t believe I won! That’s right, last week I won a pair of red, patent Christian Louboutin heels (so stunning). I tried them on and soon discovered that these were the most painful shoes I had ever tried on – in my life.
