What can the world of manufacturing teach us about Social Media, Marketing, and Stakeholder Engagement? On the face of it, not much, but look more closely, and there are two concepts that are surprisingly relevant: Continuous Improvement, and Just-in-Time.
When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention? If you’re like most people – and you’re honest – it was probably a long, long, time ago.
Do you have any friends or colleagues who are graphic designers? If so, you must know that they are passionate about typography (the art and technique of arranging letters).
Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who “own” social media within an organization. This isn’t surprising, but it is unfortunate.
How long is your attention span? How long is the attention span of your clients, colleagues, or kids? The conventional wisdom is that it is very short – 30 seconds – the length of a typical TV commercial.
In my last post, 10 Tips to Protect your Privacy on the Web, I reminded users about various online risks and provided tips to help bring awareness to this issue.
We will be hosting two events for Social Media Week Toronto on Wednesday, September 25, 2013. We’re proud to be chosen as a venue.
Model One: One of the most powerful real-world networking techniques is called “give-to-get”. You meet someone, find out what they’re interested in, and then find a way to give it to them. If you do this periodically, eventually they will return the favour.
There is no shortage of call centers working hard to sell SEO (Search Engine Optimization) services. Some of them are small fly-by-night operators, while others work at the venerable Yellow Pages.
Remember Y2K? There were no major computer crashes, but there was, just a few months later, a technology crash of a different sort when many Dot Com’s lost most of their market value. The market learned painfully that eyeballs didn’t pay the rent – revenue did.
