Our Thinking
Multi-snacking
When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention? If you’re like most people – and you’re honest – it was probably a long, long, time ago.
Our Thinking
When Users Defect
Have you labored over your blog, Facebook, LinkedIn, or Twitter for years, only to suddenly find a huge drop in your traffic? As managers begin to probe the Return on Social Media Investment, an unexpected reversal is frustrating – and can […]
Social Media
Static to Social: A Website Transformation
Think about all the business pages on social networks, all the conversations that are happening about the brands you are connected with. More and more businesses are using web and Social Media in
Our Thinking
Top 10 Twitter Ideas for Events
Recently, I was asked specifically about the use of Twitter to promote and enhance an event. As I love sharing my ideas (especially with clients), I responded with a lengthy list of all the ways they could utilize this spectacular social platform.
Marketing Automation
108 Blog Carnival: Visual Content Marketing
Reading takes too much time. It is so much easier to flip through the pictures to get the gist than read the words. This is
Our Thinking
Finding Your Tribe
Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content? While we may think
Our Thinking
47 Tough Social Media Questions
How does your organization decide to invest in Social Media? With all of the fluff being written on the topic, it isn’t surprising that finding
Our Thinking
Content Marketing and the Marketing Hierarchy of Trust
“I am great! Really. Truly great! Really!” How many people (or organizations) have marketing strategies that boil down to self-serving claims of greatness? (Too many.)
Our Thinking
Social Choice: Ignore, Listen, Join, or Host
Think back to when you last bought a book – did you check the reviews on Amazon? When you last booked a hotel – did
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