Strategy
When Market Research is inadequate… or ill-advised
Yes, we do market research. In fact, each year we (108 ideaspace and Bramm Research) have done industry benchmarking and
Our Thinking
Social Media Strategy: To Buy or To Rent?
What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question:
Marketing Automation
Nurture-Marketing: No or “Not Yet”
Have you ever put in a proposal, or answered an enquiry about your products or services, and then waited patiently
Strategy
Investing in Expertise
If you are reading this and profess to have some expertise in Social Media, then you may be offended by
Our Thinking
Social Media Planning: Editorial Calendar
[Free Download] How do you organize your Social Media activities? Most people have a system – whiteboards, excel documents, Google
Our Thinking
Making the Customer Service Strategy Social
Ever feel slighted, ignored, disenfranchised, “sold to”, taken for granted, or just plain commoditized? For many prospects, these feelings are
Our Thinking
Online Customer Service
The reasons for poor customer service range from poor hiring, ineffective (or invisible) training, poor attitude, and inadequate resourcing. Most
Engagement
15 elements for creating great videos (Part 2)
Last week’s blog post focused on the top eight factors in creating a great video. This week’s blog post takes
Engagement
15 elements for creating great videos (Part 1)
When it comes to video, it is better to be late to the game, than be an earlier adopter. The
Our Thinking
Can “Branded Content” Build Brands?
Back in the early days of journalism, there was a clear distinction between the “news” and paid advertisements. It was
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