Cyber Security
GDPR and you: Part 3
In our first two blog posts about GDPR, we covered what GDPR is, why it is important, and what some
Cyber Security
GDPR and you: Part 2
In our first post on GDPR, we covered what GDPR is and why you should not ignore it even if you
Cyber Security
GDPR and you: Part 1
The GDPR (General Data Protection Regulation) rules go into effect on May-25th. Do you know whether GDP applies to you
Marketing Automation
Eight email marketing letters
Do you use email every day for marketing and outreach? Not every email is the same – there are a number of different
Our Thinking
A Different Market Research
You invest in events, send out emails, educate, and send invoices. But how well do you really know your target
Our Thinking
A Motivating Web Call to Action
Have you ever been in a situation where someone has used a word that seemed wrong? Or maybe out-of-place, suboptimal,
Marketing Automation
Generating ROI: The Other 95%
How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return,
Our Thinking
Social Infrastructure
Look around, and you are surrounded by advertisements: which ones catch your eye? Likely, the ones that are the loudest.
Our Thinking
Social Media Manners Matter
There is so much written about what TO do with Social Media, there is so little written about what NOT
Our Thinking
Becoming an Efficient Thought Leader
One of the more popular thought leadership “strategies” is to create relevant, provoking, leading-edge content. Not only does this provide
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