Marketing Insight: The Five Principles of Web Usability

Why are some sites just so frustrating to use? To answer this question, we need to look through the lens of the user experience designer – and their cousin, the marketing director. When sites are poorly put together, it is likely that the site has violated one of the five principles of web usability.

Social Networking Integration

Have you ever considered how some words (and technologies) are so important, yet in the fullness of time completely disappear? Buggy whips, Barrel makers (“coopers”), and Telex machines are but a few examples. Not fifteen years ago, the term “ebusiness” was popular, until people figured out that there was no such thing as ebusiness – just “business”.

Social Effectiveness: Not about me

The secret to successful networking, successful relationships, and successful selling is to remember that it’s not about you. If everyone had an “It’s all about me” attitude, […]

LinkedInvestment: Eight ways to improve your Social ROI

How satisfied are you with the return on your time investment? If you’re like most, then the answer is… you know you can do better. Here are eight practical ideas to improve your social media ROI […]

Tools of the Trade

If you are reading this and profess to have some expertise in Social Media, then you may be offended by my next comment: it soon won’t matter, and your “expertise” is fast becoming irrelevant.

Back to Basics: Social Media

Wake up, wash, dress, and eat breakfast. Scan the headlines, scan LinkedIn, Facebook, Twitter, and Blog comments. Read and respond to comments in your communities. Then start the day.

Marketing Insight: From Landing Pages to Microsites

How many websites does your organization have? Of course there is the main site. Then there is the “old” site that includes all of the archival content. Then there are specialized microsites for various products […]

Attraction and Conversion

Are you one of those thousands (millions?) who build a social profile, only to find that you have very few friends? Maybe you are one of those millions (or billions?) of businesses that have built a website, but have found that no one is calling? Or no one is buying?

New Year, New 108 ideaspace Website

We are pleased to kick-off 2014 with a fresh new website for the new year. There has been so much change over the last two years, so we decided to update our site as a “reference” for our clients and friends.

Your Daily Social Media Routine

How do you spend the first 20 minutes at the office each day? If you were in the 1970′s, you would spend the time reading the newspaper, then organizing your inbox, and finally looking at your calendar before “starting” your day.