Digital transformation isn’t just a question of a new website or database, and it certainly isn’t more Tweeting, Facebooking, or YouTube videos. (Hint: look at today’s digital disruptors: Uber, AirBNB, Amazon, and iTunes.) What lessons can be learned by today’s association leaders? How might a change in approach, business model, or process help you compete against “free”? And how can you get ahead of the curve before others get there before you?
1. Discover seven business models and paradigm shift strategies.
2. Learn defensive strategies if you’re being “uberized” – or think you might be.
3. Create ways to launch ideas and change strategies