Our Thinking
7 Tips to Make your Blog Post Stick
There can be numerous ways of structuring blog posts. The best ones define a problem, its implications, offer solutions and provide an action plan.
Our Thinking
Just in Time
What can the world of manufacturing teach us about Social Media, Marketing, and Stakeholder Engagement? On the face of it, not much, but look more closely, and there are two concepts that are surprisingly relevant: Continuous Improvement, and Just-in-Time.
Our Thinking
Multi-snacking
When was the last time you ever gave anything (or anyone) your 100% complete, undivided attention? If you’re like most people – and you’re honest – it was probably a long, long, time ago.
Our Thinking
Is Typography Helping or Hurting your Brand?
Do you have any friends or colleagues who are graphic designers? If so, you must know that they are passionate about typography (the art and technique of arranging letters).
Our Thinking
Not Just Marketing
Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who “own” social media within an organization. This isn’t surprising, but it is unfortunate.
Our Thinking
Social Attention Span
How long is your attention span? How long is the attention span of your clients, colleagues, or kids? The conventional wisdom is that it is very short – 30 seconds – the length of a typical TV commercial.
Our Thinking
Avoiding the Spam Trap: for Users and Organizations
In my last post, 10 Tips to Protect your Privacy on the Web, I reminded users about various online risks and provided tips to help bring awareness to this issue.
Our Thinking
Social Media Week Toronto 2013: Events at 108 ideaspace
We will be hosting two events for Social Media Week Toronto on Wednesday, September 25, 2013. We’re proud to be chosen as a venue.
Our Thinking
Three Marketing Models
Model One: One of the most powerful real-world networking techniques is called “give-to-get”. You meet someone, find out what they’re interested in, and then find a way to give it to them. If you do this periodically, eventually they will return the favour.
Our Thinking
Tech note: SEO – DIY (Search Engine Optimization – Do It Yourself
There is no shortage of call centers working hard to sell SEO (Search Engine Optimization) services. Some of them are small fly-by-night operators, while others work at the venerable Yellow Pages.
