Copywriting
Preventing Plagiarism
Are you an information thief? Have you ever plagiarized, pilfered, or “borrowed” someone else’s knowledge or reputation? And has someone ever done this to you?
Our Thinking
R.I.P., Email
Picture this scene from a few decades ago: you’re working in your office, and your assistant bursts in, with an important announcement: You’ve received… a FAX! The correspondence was critically important – and you were too.
Our Thinking
The Power of Crowdsourcing
How often have you run into a creative roadblock? Or you were stumped with a problem that you couldn’t figure out? When this happens, we are usually operating under a conventional wisdom that artificially closes the door to possibility.
Our Thinking
How Much Is Too Much Social Media?
Too little Social Media is like spitting into the wind: no traction and no impact. It also leads to discouragement: if the efforts are not making a difference, then why bother at all? On the other hand, too much Social Media is an obvious waste of time and resources
Our Thinking
Six Social Media Insights
If you are ahead of the curve in your social media and web strategy, you know there is no magic bullet: your days are spent making minor changes to improve SEO, more minor changes to improve on-page conversion, and a-b testing to improve email response rates. Once each year, however, it makes sense to rise above the weeds, and consider the new.
Our Thinking
Flexible Focus
Do you attribute your success to your focus? Many people do – and in the spirit of “small focus – small success/strong focus – great success” many people are focused on… greater focus. But is there a downside?
Our Thinking
LinkedIn Leverage: Curating Your Profile
Are you befuddled whenever a new “feature” gets added to your favourite Social Media site? Or are you excited about the possibility that the new feature may unlock for you? The Endorsement feature of LinkedIn holds fascinating possibilities, but unlike every other part of your profile, it is the one that is completely beyond your control.
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Driving Success
It’s always easy to look at other organizations – or other people – and marvel at their incredible foresight, acumen, and investment. To look at some of the most successful companies and their products – Apple and Google come to mind – and say “They were just lucky” is too easy, and unlikely.
Copywriting
Writing for Results: 3 Blog Archetypes
Have you noticed that each magazine, newspaper, and TV news show has its own style? They do so because style builds brand equity with their target audience. But look underneath the glitz of style, these pros have structured each story almost exactly the same. They understand the power of the archetype.
Our Thinking
Offline Networking — Switching to ‘Airplane Mode’
After arriving at a networking event and noticing a few people you know – and hundreds that you don’t – what is your first inclination?
