Our Thinking

Every organization owns intellectual property: in fact, this recorded knowledge is often key evidence of expertise, capability, and fit. So if it is that valuable,

Have you ever received proposals from several vendors for the same web project, only to see a significant difference in their fees?  While a tightly

Have you ever purchased a new house, only to later discover that the contractor cut some corners?  And that buck or two savings for the

In grade one, we were told no cheating. In grade six or seven, we learned about plagiarism. By high school, we learned about citations, attribution,

Despite the near-ubiquity of Social Media, you can’t say hello to your Starbucks barista there.  You can’t see your team’s body language during a meeting. 

Over the last two decades, there have been significant changes in how web marketing plays into an organization’s overall strategy, and how it plays out

This holiday season, we’ve been counting down to 2015 with ’12 Days of Content’.  In case you haven’t been following our #12Days hashtag, here’s a look back at

“You have been invited to be part of the LinkedIn group ABCDE.”  With millions of groups available and more created every day, it is tempting

In the 1930s, there were two primary news sources:  radio and the newspaper.  They sent their correspondents around the world to gather news.  These journalists

With so much focus on Social ROI and social performance, an important issue is often forgotten: social capability. This concept refers to an organization’s ability