Our Thinking
Leaving a Market Behind
Have you ever slipped into the assumption that just about everything (and everyone) is fully connected over the social web?
Our Thinking
108 ideaspace & Dufferin-Peel Catholic District School Board receive 2014 NSPRA Award of Merit
108 ideaspace and the Dufferin-Peel Catholic District School Board received national recognition for the website from the National School Public
Our Thinking
Audience Assumptions
When I travelled to India a few years ago, it sensitized me to an assumption that writers and speakers too
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Corporate Success Factors
It’s always easy to look at other organizations – or other people – and marvel at their incredible foresight, acumen,
Our Thinking
Twitter Strategy (updated)
There are no shortage of discussions about Twitter, which is ironic, as each “Tweet” is at most 140 characters, the
Our Thinking
Is Social Networking supposed to sell?
Consider these Tipsheets: there are over 350 of them, and they certainly don’t “sell” anything. Each week, I give away
Our Thinking
Choosing your Focus
Do you attribute your success to your focus? Many people do – and in the spirit of “small focus…
Our Thinking
Action Bulletin: Canada’s new Anti-Spam Law (CASL)
There is no doubt that SPAM – unwanted commercial electronic messages – is a major problem. It consumes internet bandwidth,
Our Thinking
Reach out and Touch Someone: Web Contact Strategies
Have you ever gone to a website, and for whatever reason, felt the need to actually contact the organization?
Our Thinking
Blog Cluster Strategy
“If you build it, he will come.” This quote, from the movie Field of Dreams, captures the hopes of many
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