Challenge:
The Bandit tape gun is designed to allow users to use tape single-handedly. And the more tape dispensers are sold, the more likely people will consume tape. But how to make a relatively plain product attractive, especially with a younger target market?
What we did:
We built an urban and easy-to-navigate website that repositioned the bandit tape gun as a product that resonates with today’s lifestyle. We gave a rebellious, out-of-the-box look to the website with Graffiti and strong Social Media interconnections, including a blog.
Results:
Sweepstakes, videos, comments, and thousands of fans. (All designed to drive both awareness and sales.)
