Marketing
Associations/Nonprofits: New Email Compliance Requirements from Gmail and Yahoo
It is critical to adhere to these requirements to ensure your emails continue to get to your audience’s inbox instead of their spam folders.
Our Thinking
When NOT to Post: Social Media TMI
If you have spent any time on Facebook (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better.
Our Thinking
Audience Assumptions
When I travelled to India a few years ago, it sensitized me to an assumption that writers and speakers too often make: that everyone understands what you mean to say.
Our Thinking
Twitter Strategy (updated)
There are no shortage of discussions about Twitter, which is ironic, as each “Tweet” is at most 140 characters, the length of this sentence.
Our Thinking
Action Bulletin: Canada’s new Anti-Spam Law (CASL)
There is no doubt that SPAM – unwanted commercial electronic messages – is a major problem. It consumes internet bandwidth, clogs our inboxes, and saps productivity.
Our Thinking
Reach out and Touch Someone: Web Contact Strategies
Have you ever gone to a website, and for whatever reason, felt the need to actually contact the organization?
Our Thinking
Viral Video Checklist
While there is no way to predict if your video will go viral, here are some practical tips that will improve your chances.
Our Thinking
A Real Connection
Think about what you do everyday: if you are in the majority, there is some period of time when you are “doing” social media. You may be checking your Facebook Wall to see what is up with your […]
Our Thinking
Information Thief
Are you an information thief? Have you ever plagiarized, pilfered, or “borrowed” someone else’s knowledge or reputation?
Our Thinking
Social Media Crash Landing
Remember Y2K? There were no major computer crashes, but there was, just a few months later, a technology crash of a different sort when many Dot Com’s lost most of their market value. The market learned painfully that eyeballs didn’t pay the rent – revenue did.
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