Our Thinking
Not Just Marketing
Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who “own” social media within an organization. This isn’t surprising, but it is unfortunate.
Our Thinking
Social Attention Span
How long is your attention span? How long is the attention span of your clients, colleagues, or kids? The conventional wisdom is that it is very short – 30 seconds – the length of a typical TV commercial.
Our Thinking
Three Marketing Models
Model One: One of the most powerful real-world networking techniques is called “give-to-get”. You meet someone, find out what they’re interested in, and then find a way to give it to them. If you do this periodically, eventually they will return the favour.
Our Thinking
Gutless and Spineless …
…and afraid of the marketplace of ideas. These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that.
Engagement
17 Ways to Great Social Engagement
Have you ever been disappointed with the engagement level of your blog? Have you decided that this year something “better happen”, to make it all worthwhile? If so, you’re not alone.
Our Thinking
Scenario Planning: Social Response Strategy
What do you do when you are disappointed with a product or service that you have purchased? Most people turn to the web: a quick check on Google […]
Social Media
Static to Social: A Website Transformation
Think about all the business pages on social networks, all the conversations that are happening about the brands you are connected with. More and more businesses are using web and Social Media in
Our Thinking
Prospecting on LinkedIn
Most people have a LinkedIn profile. And most people understand the importance that relationships play in building a business, making a sale, or getting the
Our Thinking
Social CRM: From Management to Engagement
In one of the professional development sessions at our (108 ideaspace) launch event last month, I talked about Social Media ROI: Using CRM to grow
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