Strategy
Blogging: 17 Ways to Increase Engagement
Receiving engagement on a blog post is not as simple as you may think. Yet how do you generate meaningful conversation, and receive, likes, comments
Engagement
Three Fundamental Factors that Generate Engagement
Organizations tend to invest heavily in tasks known to provide a high return on investment. In the same light, many organizations spend resources to foster engagement
Social Media
Online ‘Multi-Snacking’
As intelligent, capable, and busy people, we have trained ourselves to handle… as much as we can handle. We snack on various inputs (emails, texts, the web, TV, people around us, etc.) and use our brainpower to keep it all organized, ready for instant recall… we hope. The younger generation is no better: many will use Facebook at the same time as watching TV and responding to Texts.
Social Media
Improving Social Media ROI – The Secret Ingredient
Despite the frenzy everywhere else, many senior executives look at their corporate Social Media initiatives, and wonder why there isn’t a better return on their investment. Many marketers, despite implementing clever campaigns, secretly worry about the same thing.
Social Media
When NOT to Post: Social Media TMI
If you have spent any time on Facebook (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better.
Our Thinking
Leaving a Market Behind
Have you ever slipped into the assumption that just about everything (and everyone) is fully connected over the social web? That a connection is one click away on the latest iPhone or Android smartphone?
Our Thinking
Audience Assumptions
When I travelled to India a few years ago, it sensitized me to an assumption that writers and speakers too often make: that everyone understands what you mean to say.
Our Thinking
Twitter Strategy (updated)
There are no shortage of discussions about Twitter, which is ironic, as each “Tweet” is at most 140 characters, the length of this sentence.
Our Thinking
Is Social Networking supposed to sell?
Consider these Tipsheets: there are over 350 of them, and they certainly don’t “sell” anything. Each week, I give away a small nugget of information, and tie it to an immediate action.
Our Thinking
Blog Cluster Strategy
“If you build it, he will come.” This quote, from the movie Field of Dreams, captures the hopes of many marketers: write great content on your blog, and an audience will be magically…
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