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Engagement

Our Thinking

A Real Connection

Think about what you do everyday: if you are in the majority, there is some period of time when you are “doing” social media. You may be checking your Facebook Wall to see what is up with your […]

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Not Just Marketing
Our Thinking

Not Just Marketing

Too often it is the marketers, advertisers, PR folks, and others involved in the sales process who “own” social media within an organization. This isn’t surprising, but it is unfortunate.

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Social Attention Span
Our Thinking

Social Attention Span

How long is your attention span? How long is the attention span of your clients, colleagues, or kids? The conventional wisdom is that it is very short – 30 seconds – the length of a typical TV commercial.

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Three Marketing Models
Our Thinking

Three Marketing Models

Model One: One of the most powerful real-world networking techniques is called “give-to-get”. You meet someone, find out what they’re interested in, and then find a way to give it to them. If you do this periodically, eventually they will return the favour.

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Spineless and Gutless
Our Thinking

Gutless and Spineless …

…and afraid of the marketplace of ideas. These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that.

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Engagement

17 Ways to Great Social Engagement

Have you ever been disappointed with the engagement level of your blog? Have you decided that this year something “better happen”, to make it all worthwhile? If so, you’re not alone.

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