Our Thinking
Corporate Success Factors
It’s always easy to look at other organizations – or other people – and marvel at their incredible foresight, acumen, and investment. To look at some of the most successful companies […]
Our Thinking
Twitter Strategy (updated)
There are no shortage of discussions about Twitter, which is ironic, as each “Tweet” is at most 140 characters, the length of this sentence.
Our Thinking
Is Social Networking supposed to sell?
Consider these Tipsheets: there are over 350 of them, and they certainly don’t “sell” anything. Each week, I give away a small nugget of information, and tie it to an immediate action.
Our Thinking
Choosing your Focus
Do you attribute your success to your focus? Many people do – and in the spirit of “small focus…
Our Thinking
Action Bulletin: Canada’s new Anti-Spam Law (CASL)
There is no doubt that SPAM – unwanted commercial electronic messages – is a major problem. It consumes internet bandwidth, clogs our inboxes, and saps productivity.
Our Thinking
Reach out and Touch Someone: Web Contact Strategies
Have you ever gone to a website, and for whatever reason, felt the need to actually contact the organization?
Our Thinking
Blog Cluster Strategy
“If you build it, he will come.” This quote, from the movie Field of Dreams, captures the hopes of many marketers: write great content on your blog, and an audience will be magically…
Our Thinking
Seven Social Media Job Search Steps
Even from the most committed employees, one question comes up over and over again: how to use Social Media to find your next job.
Our Thinking
Are Resumes Dead?
Does your LinkedIn profile surpass a paper resume? With the momentum clearly “social”, will your paper resume die? Or is it already dead?
Our Thinking
New website enhances parent connection with Dufferin-Peel Catholic District School Board
The Dufferin-Peel Catholic District School Board has launched a new website that enhances connections for parents […]
