Our Thinking
Three Ways to Humanize a Brand
Part of my role as Partner and Creative Director at 108 ideaspace is to be on top of trends. When we think of trends, we
Copywriting
108 Blog Carnival: How Pinteresting
The social site Pinterest is an unusual place to be – a virtual bulletin board of various pictures and images sorted by theme. Scanning people’s
Our Thinking
Social CRM: From Management to Engagement
In one of the professional development sessions at our (108 ideaspace) launch event last month, I talked about Social Media ROI: Using CRM to grow
Our Thinking
Earning the Right
Have you ever felt that something was missing with your social media communications? That your Tweets, Posts, and Status updates were being disregarded – almost
Our Thinking
Subconscious Branding: Perfecting the experience
I’m one of those people who loves to go out on the town. You can always find me checking out the newest hotspots – my
Copywriting
Blogging: A 108 Blog Carnival
The 108 Blog Carnival is a round-up of blog articles on a particular topic. It allows us to share varying perspectives and connect our readers
Our Thinking
Improving First Impressions – Online
How would you judge an organization? One way would be to look at their website: How old is the content? How old is the design?
Our Thinking
Content Marketing and the Marketing Hierarchy of Trust
“I am great! Really. Truly great! Really!” How many people (or organizations) have marketing strategies that boil down to self-serving claims of greatness? (Too many.)
Our Thinking
Social Choice: Ignore, Listen, Join, or Host
Think back to when you last bought a book – did you check the reviews on Amazon? When you last booked a hotel – did
Our Thinking
Generation Gap
Look around: who are the Social Media go-to people in your office? Look around again, and identify the people with the strongest business acumen. In
