Ashish - Admin Role

Our Thinking

Marketing Insight: Improving Web ROI

Does this sound familiar? You have a website (or two), a marketing budget, and a more than likely, a desire to grow. It doesn’t matter if growth is defined as more event registrations, newsletter sign-ups, leads, or transactions

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Our Thinking

Growth Hacking Hype

We’ve heard it described in several different ways: part marketer, part engineer: marketer, developer, analyst: art and science. No matter how you refer to it the gist is the same.

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Our Thinking

Top 10 Twitter Ideas for Events

Recently, I was asked specifically about the use of Twitter to promote and enhance an event. As I love sharing my ideas (especially with clients), I responded with a lengthy list of all the ways they could utilize this spectacular social platform.

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Our Thinking

Back to Basics: Market Segmentation

Who is your target market? Some common answers I have heard: everyone, all women/all men, every salesperson, every business owner, all accountants, all real estate agents etc. I do not disagree when my clients think that

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Our Thinking

Prospecting on LinkedIn

Most people have a LinkedIn profile.  And most people understand the importance that relationships play in building a business, making a sale, or getting the

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