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Marketing Automation

Generating ROI: The Other 95%

How do you determine the ROI on your marketing and sales investments? The standard formula is simple: divide the return, less investment, by the investment.

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Social Media

Social Infrastructure

Look around, and you are surrounded by advertisements: which ones catch your eye?  Likely, the ones that are the loudest.  Unfortunately, the race to the loudest

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Two Challenges Marketers Face

Today, digital has eclipsed the traditional marketing channels. Traditional marketing practices still take place, however, the growth of technology (the internet, websites and social networks)

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