Strategy
Sales, Marketing, and the Relationship Curve
Have you ever felt that you were being “sold” to? Perhaps from a slightly-too-pushy salesperson or an over-the-top marketing campaign? If so, you are not alone. This
Strategy
Brand Velocity and Momentum Marketing
What defines a successful marketing campaign? Beyond the obvious (ROI), it is the momentum that each campaign can build. Consider that a single marketing campaign is little
Strategy
Marketing Methodology, Standardization, Effectiveness and Efficiency
Have you ever wondered how KPMG, Baker & McKenzie, or any global advisory firm provides the same quality of work, no matter the jurisdiction? Or
Strategy
Driving Sales from Social Strategy
Yes, social media improves client or member engagement, and brand awareness, but wouldn’t it be nice if Social Media could actually grow revenue as well? Here are four ways that
Strategy
Building an internal brand: the Intranet Maturity Model
Marketers look to advertising campaigns, the web, a logo, and earned media to build their brands. But these are all external: how might you do
Marketing Automation
Loyalty and Referrals: Looking beyond the Relationship Chain
Relationships are integral to all aspects of our life, both personal and professional. Organizations cannot market a product or service without establishing a relationship founded on trust,
Marketing Automation
Marketing Automation: Nine Key Sequences
During the early years of the internet, building “the list” was a best practice for email marketing. Companies sent sales offers and buzz-worthy content to
Strategy
Mobile App or a Mobile site: Pros and cons
With the majority of users accessing and searching content via their mobile devices and tablets, there are now two key questions that organizations are asking: “Do we or
Social Media
Lipstick on a Pig: Is this the new Social Media?
You may be one of those unlucky individuals who cannot “do” any social media at work. Not because you don’t know how, or don’t want
Cyber Security
Risky Business: Identity Theft
We’ve all heard the horror stories of people whose identities have been stolen. Their bank accounts are wiped out, credit cards maxed out, and they
