Our Thinking
Colour of the Year (2013)
Have you ever walked into a mall and it seemed every store had the same colour blouse scarf, cushion or chair? Why do all of
Our Thinking
Baseline Capability and Campaigns
Have you ever been in a situation where despite your best efforts, you cannot make headway? Or where you feel like a fish swimming upstream?
Copywriting
108 Blog Carnival: Twitter Chats
I love to see that little bird icon appear on the top left corner of my phone! It means I have a tweet – a
Our Thinking
10 ideas to grow your business in 2013
As we step into 2013, take these 10 ideas to grow your business with you… Invest in Strategy: Strategy differentiates the good from the great.
Our Thinking
How great are you? Endorsements and Recommendations
How good are you, really? While we all may have our own (sometimes inflated) opinions of our greatness, the reality of our expertise – and
Copywriting
108 Blog Carnival: Getting found online
SEO (Search Engine Optimization) can generate a hailstorm of website visits if done correctly. And isn’t that what we all want? We want potential customers
Our Thinking
Social CRM: Establishing Strategy
This post is going to answer some of the questions raised in my last post on driving customer engagement using Social CRM. With the customer
Our Thinking
47 Tough Social Media Questions
How does your organization decide to invest in Social Media? With all of the fluff being written on the topic, it isn’t surprising that finding
Our Thinking
Three Ways to Humanize a Brand
Part of my role as Partner and Creative Director at 108 ideaspace is to be on top of trends. When we think of trends, we
Copywriting
108 Blog Carnival: How Pinteresting
The social site Pinterest is an unusual place to be – a virtual bulletin board of various pictures and images sorted by theme. Scanning people’s
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