Our Thinking
Repurpose or Repeat?
Have you ever considered how many ways there are to express one of your ideas?
Our Thinking
Leaving a Market Behind
Have you ever slipped into the assumption that just about everything (and everyone) is fully connected over the social web? That a connection is one click away on the latest iPhone or Android smartphone?
Our Thinking
Audience Assumptions
When I travelled to India a few years ago, it sensitized me to an assumption that writers and speakers too often make: that everyone understands what you mean to say.
Our Thinking
Social Media Crash Landing
Remember Y2K? There were no major computer crashes, but there was, just a few months later, a technology crash of a different sort when many Dot Com’s lost most of their market value. The market learned painfully that eyeballs didn’t pay the rent – revenue did.
Social Media
When Users Defect
Have you labored over your blog, Facebook, LinkedIn, or Twitter for years, only to suddenly find a huge drop in your traffic? As managers begin to probe the Return on Social Media Investment, an unexpected reversal is frustrating – and can […]
Engagement
17 Ways to Great Social Engagement
Have you ever been disappointed with the engagement level of your blog? Have you decided that this year something “better happen”, to make it all worthwhile? If so, you’re not alone.
Our Thinking
Back to Basics: Market Segmentation
Who is your target market? Some common answers I have heard: everyone, all women/all men, every salesperson, every business owner, all accountants, all real estate agents etc. I do not disagree when my clients think that
Copywriting
108 Blog Carnival: Building a Social Media Audience
Social media is the great equalizer in business – big and small can use it to promote, sell, and build their company. It’s that perfect
Our Thinking
Earning the Right
Have you ever felt that something was missing with your social media communications? That your Tweets, Posts, and Status updates were being disregarded – almost
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