Strategy
Digital Influence: Are you a Thought Leader, Really?
We hear the term “influencer” in daily conversation – but who exactly does it refer to? And how does one gain the status of being considered
Our Thinking
Crowdsourcing
How often have you run into a creative roadblock? Or you were stumped with a problem that you couldn’t figure out? When this happens, we are usually operating under a conventional wisdom that artificially closes the door to possibility. To break the block, one need only ask for help from ever-widening circles: colleagues, community, and the crowd. Crowdsourcing is the antithesis of conventional wisdom.
